We created this guide to give you a detailed, calm explanation of how our partnership model works at Kong Casino https://kongs.casino/fr-be/legal-and-affiliates/. If you run a website, social channel, or review platform in Belgium, this is the beginning for understanding the framework, the legal framework, and the practical steps involved in joining our network.
Sustaining a Enduring Partnership
A lasting affiliate relationship relies on mutual respect and steady visibility. We motivate partners to post regular, pertinent content rather than letting links sit on stale pages. Fresh material assists not just your search rankings but also indicates to us that you remain actively involved with the program.
We review all active affiliate accounts periodically. If your account generates no clicks for six consecutive months, we may deactivate your links and request a check-in. This is not penal; we simply wish to know whether you need updated creative assets or if your promotional focus has shifted elsewhere.
The Belgian market evolves with regulatory updates, new game releases, and evolving player preferences. We disseminate relevant news with our affiliate network through a monthly bulletin. Staying informed enables you adapt your content strategy and remain compliant as rules around advertising and player protection progress.
Should you decide to leave the program, you can end your account with 30 days’ notice. Commissions accrued up to the closure date are settled in the next regular payment cycle, given they meet the minimum threshold. We view a clean, professional exit process is as important as a smooth onboarding experience.
Legal Obligations for Belgian Affiliates
Operating as an affiliate in Belgium requires you must follow several layers of rules. The Belgian Gaming Act establishes the foundation, but additional rules from the Gaming Commission, advertising standards, and consumer protection laws also come into play. We ask every partner to grasp these before promoting Kong Casino.
You must clearly reveal your commercial relationship on every page or post that contains affiliate links. Belgian consumer law demands that advertising be recognizable as such. A simple statement like “We earn a commission when you register through our links” located near the content satisfies this requirement in most cases.
You are also barred from targeting individuals under 21. All your content must be designed for an adult audience, and you should take reasonable steps to avoid appealing to minors. We supply age-gate prompts in our own journey, but your promotional context must also account for this restriction.
Advertising Content Restrictions
Belgian regulations forbid misleading claims about winning probabilities or suggesting that gambling fixes financial problems. Your copy must not pledge guaranteed wins, risk-free betting, or present gambling as an employment alternative. All bonus terms must be presented with the key conditions visible and not concealed in fine print.
You also cannot use images of minors, celebrities who look to be under 25, or any visual elements that trivialize excessive play. We offer a compliance-reviewed media kit, but any self-created content you use must still follow the same high standards we follow in our own marketing.
Messages on Responsible Gambling
Every affiliate page that features Kong Casino must include a visible reference to responsible gaming resources. In Belgium, this typically means linking to the official “Stop op tijd” campaign or the Gaming Commission’s self-exclusion information. We ask you to position this within a dedicated section, not hidden in a footer.
We also require you to avoid terms like “safe bet” or “no risk.” Gambling inherently entails risk, and Belgian law requires that this be clear. The tone you use should be factual, not euphoric, and your audience must be alerted that help is available if their play becomes problematic.
Data Privacy and the Affiliate Relationship
The General Data Protection Regulation governs everything we undertake with our Belgian partners. As an affiliate, you act as a independent data controller for the information you obtain on your own platform. We function as a controller for the player data we handle once a user signs up at Kong Casino.
We do not share personally identifiable player data with affiliates. Your dashboard displays anonymized statistics—you observe that a player joined and funded on a certain date, but you do not receive their name, email, or payment details. This division respects player privacy and aligns with the GDPR rule of data minimization.
You must have your own transparent privacy policy on your platform that details how you manage cookies, tracking, and any personal data you collect. It should also indicate that your site contains affiliate links directing to third-party gambling services. Belgian supervisory authorities expect this transparency from all commercial websites.
What a Casino Affiliate Program Actually Is
An affiliate program is a business arrangement between our platform and an external publisher. You promote Kong Casino through specific tracking links, and we pay you a fee when your referred visitors take a particular action. It is a commission-based model rather than a fixed-fee advertising buy.
The core mechanism relies on clear tracking. Every affiliate gets a special ID embedded in a URL. When a player clicks that link, a cookie is placed on their device. If that player later registers and deposits, our system assigns the activity to your account accurately.
We view this as a long-term collaboration. Our interest lies in attracting players who really appreciate the platform, while your interest lies in recommending a product you can trust. The model works only when both sides adhere to the rules and the local regulatory environment.
What We Look For from Our Partners in Belgium
We are particular about who promotes Kong Casino. Our preferred partner https://www.thestar.com/entertainment/music/ice-spice-flexes-her-flow-on-brief-debut-album-y2k/article_dfc0b300-7316-551f-ab7e-e72e111787bf.html knows the Belgian gambling landscape and operates a platform that targets adults who are currently interested in online casino entertainment. We reject partners who use aggressive pop-up advertising or deceptive pre-sell pages.
We require you to ensure your content accurate and up to date. If we change a bonus structure or remove a game category, your reviews and landing pages should reflect that within a suitable timeframe. Old offers create confusion and can trigger compliance complaints from the Gaming Commission.
Regular communication is key for us. We provide an affiliate manager to every sanctioned Belgian partner. This person can respond to questions about promotional restrictions, give performance feedback, and inform you to upcoming campaigns. You are not ever kept in the dark whether a piece of content will pass review.
Promotion Techniques We Allow
Content-based promotion works best and follows Belgian rules. Blog reviews, comparison guides, and objective game walkthroughs are all recommended. These formats allow you to share factual information while smoothly integrating your affiliate links in a way that helps for readers.
Social media promotion is authorized on condition your channel targets an grown-up audience. Paid social ads need additional review, as platforms like Facebook impose their own gambling ad restrictions. We recommend consulting our compliance team before launching any paid campaign on Belgian audiences.
Prohibited Activities and Basis for Termination
Spam email promotion is firmly forbidden, as is any effort to divert traffic through domain squatting, typosquatting, or malware-adjacent spreading. Infringements of these policies result in immediate account closure and confiscation of unpaid commissions. Belgian anti-spam legislation is particularly stringent.
Brand bidding on “Kong Casino” or close misspellings in search engine advertising is not allowed without prior written consent. We apply this to safeguard organic brand traffic and to ensure a fair environment for all approved affiliates who invest in quality content.
- No unsolicited email campaigns targeting Belgian residents under any circumstance.
- No use of our brand name or deliberate misspellings in paid search campaigns without written consent.
- No cloaking, doorway pages, or other techniques intended to show different content to search engines than to human visitors.
Commission Terms and Payout Timeline
Our commission structure is designed to be consistent even in a strictly regulated environment. We calculate commissions on the 1st of each month for the previous calendar month. Reports become visible in your dashboard immediately after calculation, so you never have to wait for manual reports.
Payments are settled within 15 days of statement generation. We provide bank transfers to Belgian IBAN bank accounts as the default method. The minimum payout threshold is set at €100, and if your accrued balance falls below that amount, we roll it over to the next payment cycle on its own.
Our revenue share rate is based on tiers based on the count of new depositing players brought in each month. As your referral network grows, your share rate increases across defined tiers. This model rewards regular, valuable referrals rather than isolated surges in low-intent traffic.
- Commissions are calculated on net gaming revenue after pay-outs, bonuses, and chargebacks are deducted.
- Transaction currency is euros, with no conversion fees charged for Belgian bank accounts.
- A minimum of €100 in confirmed commissions is needed before a payout is made each cycle.
The Method the Kong Casino Program Works across Belgium
Belgium maintains a rigorous licensing regime supervised by the Gaming Commission. Any partnership we have must conform fully with these national rules. This indicates our affiliate program is built on compliance-first principles, with clear restrictions on marketing language, bonus advertising, and responsible gaming messaging.
When you join, you gain admission to a dedicated dashboard. From there, you can create tracking links, monitor clicks, registrations, and depositing player counts. We supply standardized creative materials that have already passed our internal compliance review, so you are not required to guess what is acceptable under Belgian law.
We provide commissions based on a revenue share model. Each month, your account shows a percentage of the net revenue generated by the players you directed. We do not offer cost-per-acquisition arrangements, as our focus remains on consistent player value and long-term alignment of interests.
Income Share Structure
Our standard revenue share is computed on net gaming revenue from your referred players. This figure already accounts player winnings, chargebacks, and applicable gaming taxes. We believe this transparent calculation method makes it simpler for you to forecast your earnings realistically over time.
There is not any negative carryover in our default agreement. If your referred players have a winning month, your balance simply resets to zero at the start of the following month. We added this feature so that a single big win does not burden your future commissions indefinitely.
Attribution and Tracking Window
We use a 30-day cookie window. If a potential player clicks your link and registers within that period, the referral attributes to your account. We also support a last-click attribution model, which signifies the most recent affiliate link clicked before registration gets credit for the referral.
Our tracking system is tested regularly to ensure accuracy. We capture every click, impression, and registration event. In your dashboard, you can view a near real-time feed of activity, which assists you to adjust your content strategy quickly based on what is actually performing for your Belgian audience.
Materials Accessible for Approved Affiliates
Upon approval, you receive our private affiliate resource library. This features banners, text links, game screenshots, and approved text snippets in Dutch and French. We dedicate effort to these materials so you use less time developing assets and more time connecting with your audience.
We also provide monthly performance insights that go beyond raw numbers. You get data on which game categories your referred players prefer, average deposit values, and retention trends. This intelligence assists you adapt your content to what actually appeals to Belgian players you refer to Kong Casino.
Our team keeps an open line through a dedicated email address and periodic webinars. These sessions cover practical topics like seasonal campaign planning, adapting to Belgian regulatory updates, and enhancing your content layout for higher click-through rates without resorting to aggressive tactics.
- Approved media kit with banners and text links available for Dutch and French language audiences.
- Monthly webinars covering compliance updates, seasonal promotions, and performance optimization tips.
- Dedicated affiliate manager appointed to answer questions and pre-review your promotional materials.
We designed the entire program so that a diligent Belgian partner can operate confidently within the legal framework while building a revenue stream that rewards genuine influence. The documentation you need is present from the moment your account activates, and we continuously refine our resources based on partner feedback.
How to Join Our Affiliate Program
The application process is straightforward but thorough. We review every prospective partner against our compliance standards before approval. This stops unauthorized or inappropriate promotion of Kong Casino in the Belgian market and protects both your reputation and ours.
We begin with a short online application form available from our legal and affiliates page. You will supply details about your platform, your typical audience demographics, and the promotional methods you plan to use. Be precise here, because incomplete applications require more time.
After submission, our affiliate team reviews the application, usually within five working days. We verify your website or channel for existing content, age-appropriate presentation, and alignment with Belgian compliance rules. If everything fits our requirements, we send your unique affiliate account credentials by email.
- Fill out the online application form with accurate platform details and traffic source information.
- Await our compliance review, which typically takes up to five working days for Belgian applicants.
- Get your unique affiliate ID, establish your dashboard, and start using approved tracking links in your content.